In a country like India, furniture retail stores are supposed to make it big and grand- but only a few are able to do that. Most companies or stores are limited to a certain state(s). The demand for furniture, as much as I have noticed- has not altered much, true, the demand might have taken a hit due to the ongoing economic crises, but people are always going to need furniture. So why is that most of the furniture retail business stumble and struggle to keep up with the rat-race?
In my opinion, most of the furniture retail businesses lack innovative and efficient ideas, they simply do not think out of the box. While in this market era- innovation and quality are the two key factors for survival as well as to flourish.
Here are some steps you can take in order to make your furniture retail store a hit among the customers
You need to reach out to people. Customers who already have so many options. Decide your target audience, try creating your own brand.
All means of advertisement are not expensive- online advertisement can be an excellent option. People spend far more hours on their phones than the daily newspaper- so go for it.
Let the potential customers know of your strengths and what exceptional services they should expect. It would be even better if you try giving good discounts on first-time buyers.
2. Keep the Quality Intact:
It obviously does not end once you have attracted a considerable group of buyers to your retail shop- you need them to keep returning after all. Many customers turn their backs to potentially good retail shops if the quality of the furniture.
So you have to make sure that you are being consistent in providing your customers with quality products. For ensuring so, you can also turn to the global sourcing companies in India, this will help you fill your shop with quality furniture and create an image of reliability of your retail store among the customers.
3. Alluring Price Tags:
As mentioned before- there are plenty of furniture retail shops in the market and your customers or potential customers are going to compare the pricing most of all along with the quality of the furniture pieces.
So keeping smart and competitive prices become important. The price tags on your furniture pieces should not raise eyebrows for all the wrong reasons. Your customers need affordable products, not over-the-top prices for seemingly common pieces.
But how do you bring an eyebrow-raising price-drop? You opt for wholesale of course and the best way you can do that is through reliable furniture sourcing agents in India. There are plenty and they would connect you to wholesale shops that have quality furniture to offer at jaw-dropping low prices and you can resell the furniture at competitive market prices, offer attractive discounts and offers while still managing to be in a profitable position.